International Business (Text and Cases) - P Subba Rao

The recent globalisation, liberalisation, information technology revolutions, establishment of new international institutions World Trade Organisation and competition brought paradigm shifts in international business in terms of direction, scope and volume. The enlarged international business influenced the economies, cultures, societies and politics of various countries phenomenally. This book is to provide all latest developments to the readers and enable them to understand concepts, theories, principles and latest developments of international business. This in turn helps readers to acquire new knowledge and skills which would enable them to have better understanding of international business. This text will be useful to students as practicing managers at different levels in various business organisations. This book is also useful to executives and managers of all kind of organisations like business organisations, public organisations, social organisations, non-government organisations (NGOs), political organisations and religious organisations.

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