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Search Engine Optimization (SEO) is a strategic digital marketing service that helps improve a website’s visibility on search engines like Google. It involves optimizing website structure, content, keywords, and technical elements to rank higher in search results. SEO focuses on driving organic traffic by targeting users actively searching for relevant products or services. This includes on-page optimization, technical SEO, content creation, and link building. With effective SEO strategies, businesses can increase online presence, attract quality leads, and achieve sustainable long-term growth without relying solely on paid advertising.
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