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International Business (7th Edition) - K Aswathappa

Posted on 14 Jun 2021 ₹ 745.00

This book covers the entire gamut of international business by exploring the theoretical foundations of the subject and interspersing the text with cases. It provides the latest developments in the subject with an application-based approach and a wide variety of pedagogical features. This book would not only be of immense help to management students but working professionals would also find it quite useful. KEY FEATURES : • A new chapter on International Business Risks Management • Inclusion of new topics like Silk Road, The Elephant Curve, Cartel Fines, Brexit, Disruptive Technology, Crowd Sourcing, Artificial intelligence (AI), etc. • Exhaustive and updated coverage of the subject • Updated qualitative and quantitative data • Each chapter comprising opening and closing cases, exhibits, review questions, discussion questions, and references

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Saradhi Books

International Business (7th Edition) - K Aswathappa

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