Ethereal was established in 2016 at Padamugal, Kakkanad, Kochi. It was a joint effort of Minu Joby & Mili Boby, who grew the bridal studio and is now an established bridal boutique in Kerala. Ethereal’s designers and artisans join together to make the women glow in fashion through their vibrant ideas. Through this Ethereal brings to the world the multiple sides of fashion in a woman.